Welcome
PVFB Solutions is led by an interim manager with over 15 years of expertise in food & beverages and packaging. The company builds lasting B2B and B2C relationships, provides tailored go-to-market plans for growth, and applies the Value Framework principle to maximize client value. With experience in sales, partnerships, and supply chain, plus insights from Europe and the Americas, PVFB Solutions offers a reliable interim manager to help companies resolve complex issues effectively.
Contact me today to explore how PVFB Solutions can drive your success!
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Introduction
Strategic Sales And Supply Chain For FMCG
PVFB Solutions enhances sales and supply chain strategies in FMCG with over 15 years of expertise in food & beverages and packaging, building lasting B2B and B2C relationships globally. The company offers expert-led, tailored go-to-market plans, blending industry know-how with innovative ideas to drive growth and solve market challenges.
Whether a business wants to introduce new products, grow into new markets, or improve its current sales efforts, PVFB Solutions provides custom solutions that match its goals and deliver clear results. Thanks to its deep knowledge of the beverage market and its processes, the company can also add value in roles that intersect with procurement and supply chain. PVFB Solutions understands diverse customer habits and retail settings, ensuring reliable sales support.
About Me
I'm Pieter Verhoeven, a seasoned sales expert with over 15 years of experience in the FMCG sector, specializing in the food & beverage industry and packaging machines. I've driven success in both B2B and B2C markets, leading international teams and managing global strategic accounts to deliver exceptional results.
My approach integrates value selling with a framework centered on sales growth, cost optimization, and risk management, blending strategic thinking with relationship-focused execution. This enables me to consistently surpass targets while fostering enduring partnerships with clients globally.
Experience
Global Account Director
Led international sales teams across EMEA, and Americas regions, managing relationships with Strategic Global Accounts.
Commercial Director
Developed new territories and built high-performing teams, exceeding targets by 30% and managed portfolio worth €200M+, negotiating complex multi-year agreements.
Key Account Manager
Managed portfolio of key accounts worth €50M+, negotiating complex multi-year agreements and expanding product penetration.
Product Manager
Developed and positioned food items like sandwiches, food snacks and salads for wholesale and retail success, driving market growth through strategic collaboration and trend insight.
Specializations
Food & Beverage Industry
Expertise in selling both primary and secondary packaging, as well as food items like snacks and salads, and alcoholic and non-alcoholic beverages, to wholesale and retail channels.
Packaging Machines
Extensive experience selling cutting-edge packaging solutions that help FMCG companies optimize production and meet sustainability goals.
Senior-Level Negotiation
Experienced negotiator adept at securing high-stakes deals and fostering long-term partnerships with key stakeholders across global markets.
Achievements
€5M+
Deal Size
Closed several multi-million dollar deals with major global brands
€200M+
Portfolio Value
Managed extensive client portfolios across international markets
30%
Sales Growth
Increased regional and global sales within two years
40%+
EBITDA Increase
Significantly improved profitability through strategic initiatives
Global Clientele
Multinationals
Long-standing partnerships with some of the world's largest beverage manufacturers, providing strategic solutions for production and packaging.
International Retail Chains
Collaborative relationships with global retail organizations, delivering innovative product solutions and merchandising strategies.
Regional Beverage Distributors
Strategic partnerships with distributors across key markets, optimizing supply chains and maximizing market penetration.
Food and Beverage Manufacturers
Trusted advisor to manufacturers seeking to enhance their packaging efficiency and product presentation.
Global Clientele
Strategic Partnership
Collaboration with Rockaseller
As an independent entrepreneur, I've joined forces with the Rockaseller platform (www.rockaseller.nl).
Together, we combine our expertise to deliver comprehensive FMCG market solutions.
This partnership enhances our collective ability to serve global clients with specialized sales strategies.